We design brands that can't be ignored.
Design and development for apparel brands, licensees and private-label vendors — from first concept to the buyer's table.
Designland NYC builds brands and the products that bring them to market — from identity, packaging and websites to apparel development, technical design and retail presentation.
Two practices · One studio
Where do you need us first?
Brand & Digital
How your brand looks, sells and shows up online.
- Logo Design NYC & Brand Identity
- Packaging, Labels & Print
- Website Design
- Campaigns, Decks & Sales Collateral
- Ongoing Creative Direction (Studio Retainer)
Apparel & Retail
How your product gets made, presented and bought.
- Clothing Brand Design & Apparel Branding
- Apparel Design & CADs
- Tech Packs & Development
- Licensed Apparel
- Line Sheets & Catalogs
- Buyer & Retail Presentations
Not sure where you fit? Book a free 20-minute intro call.
Every collection starts with an idea
Book a Free 20-Minute CallA New York City brand identity studio that breaks the rules on purpose.
Designland partners with companies and founders across apparel and fashion, real estate, law, public education, and hospitality — sharpening how they look and how they sell. We build brand identities, websites and packaging — and we develop the apparel and the buyer presentations that put it on shelves.
We become an extension of your team. We challenge conventions, question formulas, and break the rules when needed — because your brand should be as original as the vision behind it.
Our Story →Hundreds of thousands of units shipped at Kmart
Joe Boxer intimates, loungewear and athleisure, designed for the licensee across many seasons.
Multi-season program at Macy's, Bloomingdale's & Dillard's
Ed Hardy men's underwear and loungewear — product graphics through campaign art.
Launched on the Champs-Élysées and sold out
Paris Saint-Germain × CRASH × Tango Hotel licensed capsule — product, packaging and in-store graphics.
800 applications for 172 seats
Website and campaign for a Bronx public high school.
The work speaks first.
Collections created with the Joe Boxer team — prints, surface design and packaging that reached national retail shelves.
Iconic art adapted into socks, loungewear and underwear with custom packaging — sold at Urban Outfitters.
Full identity, menus and print for the Roaring-Twenties inspired lounge at Sullivan & Bleecker — a brand that pulled customers in from the street.
A licensed drop for Paris Saint-Germain — product, tech packs, packaging and in-store graphics. Launched on the Champs-Élysées and sold out.
Label and packaging identity extending a successful missy sleepwear brand into the kids market.
A full identity built at launch — logo, stationery, ads and social — held across five years of growth.
About the founder
Behind every Designland project is 20+ years of fashion and brand expertise.
Founder and creative director Lori Dilo brings a rare mix of runway precision and commercial instinct to every brief — the same senior hand from first concept to the buyer’s table.
Our story →Client reviews
The creative partner you come back to — every time the stakes get higher.
“I have worked with Lori Dilo many times over the years and she is truly amazing. She is insanely talented, extremely easy to work & communicate with, and she has never missed a deadline. She is the ultimate professional and a lovely person.”
“I’ve had the pleasure of working with Lori on many projects over the years, especially in developing and designing clothing lines and building brands from the ground up. She takes the time to understand what you’re trying to accomplish, brings her own expertise and creativity to the process, and most importantly, delivers.”
“Lori is incredibly creative and has a great eye for design. She understands how to take an idea and turn it into something polished, practical, and commercially appealing. She’s also responsive, professional, and genuinely enjoyable to work with.”
We are the creative partner you come back to — every time the stakes get higher.
Let's TalkClient Reviews
“For nearly 3 months and still ongoing, the team at Design Land NYC has provided us with exceptional support — re-designing and re-imagining how we promote our business.”
— E.P., Pasha Legal Services ⭐⭐⭐⭐⭐“Lori has been my go-to since she designed my company logo. Since then she has done my business cards, banners, brochures, merchandise, and all print & digital marketing materials.”
— A.N., Google Review ⭐⭐⭐⭐⭐“They are creative, responsive and extremely professional. Highly recommend — wouldn’t go to anyone else. Thank you Lori & team for helping take my business to the next level.”
— F.K., Google Review ⭐⭐⭐⭐⭐