Designland NYC — Logo DesignLogo Design Agency in
New York City
Distinctive, ownable brand marks for fashion, retail and consumer brands — logos that hold up on a storefront, a hang tag, an app icon and the investor deck.
Sold out
PSG × CRASH drop,
Champs-Élysées
Brands we have designed and produced for
Wrangler✦Aeropostale✦Joe Boxer✦Umbro✦New Balance✦Ed Hardy✦Urban Outfitters✦Wrangler✦Aeropostale✦Joe Boxer✦Umbro✦New Balance✦Ed Hardy✦Urban Outfitters
A logo is not a picture. It is the smallest piece of your brand that has to work everywhere.
Most logos fail the same way — they look right in the presentation and fall apart in production. We design marks that survive contact with the real world: shrunk to an app icon, embroidered on a chest, cut in vinyl for an awning, printed on a hang tag and blown up on a trade show wall. Two decades of building product for national retailers means we know what a mark has to do long before it gets there.
What you get
A logo, and everything that makes it work.
Every project ships as a complete identity kit — never a single file and good luck.
Primary logo and mark family
A primary logo plus secondary lockups and a responsive icon set that stays legible from a storefront sign down to a favicon.
Color and typography system
A palette and type hierarchy that turn one drawing into a brand system your whole team can use.
Production-ready files
Vector and raster art prepared for print, web, signage, packaging and apparel — including embroidery and screen-print ready versions.
Usage guidelines
Clear rules for spacing, sizing, color and misuse, so the brand stays consistent as you grow.
Why NYC brands choose Designland
Built by a studio that ships product.
✦
Senior design only
Every concept is drawn by a senior designer. No junior handoffs, no clip-art shortcuts, no template packs.
✦
Retail-proven
Marks and identities that have shipped through Urban Outfitters, New Balance, Wrangler and Joe Boxer programs.
✦
Made for production
We design the mark already knowing how it will be embroidered, printed, molded and stitched.
✦
One studio, whole chain
The same team can carry the mark into packaging, apparel, the line sheet and the buyer deck.
How it works
Three steps, no fifty-option roulette.
Most logo projects run about 2–4 weeks, depending on scope and rounds.
STEP 01
Kickoff and scope
We start with a $450 kickoff to align on your goals, market and audience — credited toward your project when you book within 30 days.
STEP 02
Concepts and refinement
We present a few distinct directions — never 50 throwaway options — then refine the chosen one together.
STEP 03
Files and guidelines
You get final files, the icon set and brand guidelines, ready to use everywhere your brand shows up.
Frequently asked
Logo design questions.
How much does a logo cost?
Most logo projects start at a clear, scoped price. The $450 kickoff lets us scope yours precisely, and it applies as a credit toward the work.
How long does it take?
Most logo projects run about 2–4 weeks, depending on scope and rounds.
Do I own the logo?
Yes. You receive full rights and all production files on completion.
Can you also design my brand identity, apparel or pitch deck?
Absolutely. Many clients start with a logo and grow into full brand identity, apparel and presentation work.
Ready for a logo you can build a brand around?
Tell us about your brand and where it is going. We will scope it on one call.
Start a Logo Project
