Graphic design and apparel development,
from one studio.
Most brands hire two firms: an agency for the brand, a technical shop for the product. Design Land NYC does both — brand identity, logos, graphics and packaging on one side, factory-ready apparel development on the other. One brief, one studio, one line of accountability from first concept to the buyer's table.
20+
Years across brand
and apparel
and apparel
500+
Projects
shipped
shipped
100M+
Products
produced
produced
4.8★
Google
rating
rating
Brands we have designed and developed for
Urban Outfitters✦New Balance✦Wrangler✦Umbro✦Joe Boxer✦Aeropostale✦Ed Hardy✦Keith Haring✦Urban Outfitters✦New Balance✦Wrangler✦Umbro✦Joe Boxer✦Aeropostale✦Ed Hardy✦Keith Haring✦
Design Land NYC is a New York City design studio that offers both graphic design and apparel development services under one roof.
Graphic design is the brand: the logo, the identity system, the typography, the artwork, the packaging, the website, the sales materials. Apparel development is the product: the design and CADs, the colorways, the tech packs your factory sews from, and the line sheets and buyer decks that sell it in. Almost every studio picks a side. A branding agency can make a brand beautiful and then hand you a file no factory can build from. A technical shop can spec a garment perfectly and have no view on whether anyone wants to wear it. Design Land was built to sit across both, because a clothing brand is not a logo and it is not a garment — it is the two agreeing with each other, season after season.
What "both" actually means
One brief. Two disciplines.
All of it handled in-house by the same studio, in the same brand language.
Brand identity & logo design
Naming support, logo systems, typography, color and brand guidelines — the rules that keep a brand consistent as it grows across categories and seasons.
Graphics, artwork & packaging
Seasonal graphics, prints and placements, hang tags, labels, trims, retail packaging and cartons — designed for the shelf they will actually sit on.
Apparel design & CADs
Line architecture, silhouettes, fabric and trim direction, colorways, and presentation-quality CAD boards that read like the finished garment, not a flat sketch.
Tech packs & factory specs
Production-ready spec sheets, points of measure, construction callouts, BOM and colorway sheets — written so the garment that ships is the garment you designed.
Line sheets & buyer decks
The sell-in side: line sheets, seasonal collection decks and pitch presentations built for the way retail buyers actually read a range.
Web, e-commerce & marketing creative
Site design and build, product pages, lookbooks, email and social creative — so the brand you paid for looks the same everywhere it appears.
Why one studio beats two
The handoff is where brands lose money.
01
The artwork is drawn to be made
When the person designing the graphic knows the print method, the fabric and the cost target, you stop paying for artwork that has to be redrawn before it can be produced.
02
One brief, not two briefings
You explain the brand once. There is no second vendor to re-educate, no context lost between the agency and the technical shop, and no one to point at when the two do not line up.
03
Commercial reality from the first sketch
Twenty years of shipping at scale means the line gets pressure-tested against cost, minimums and turn time while it is still cheap to change — not after the factory quotes it.
04
The pitch comes from the same hand
The buyer deck is built by the people who designed the brand and the product, so the story told in the room matches the samples on the table.
Proof
Both halves, on the same job.
Case studies where the brand work and the product development were done by one studio.
Keith Haring × Urban Outfitters
Translating licensed fine art into wearable product — socks, loungewear and underwear — plus the custom packaging it sold in. Ran four seasons at Urban Outfitters. Read the case study
Joe Boxer: two labels, one buyer
Seasonal collections across intimates, loungewear and athleisure for a Kmart licensee — and, in parallel, a second label for the same buyer, deliberately kept distinct. Hundreds of thousands of units. Read the case study
Urban Outfitters "Daily Special"
A private-label identity built with the Urban Outfitters merchandising and art teams — concept, styling, fabric selection and packaging. Shipped to every store. Read the case study
Tuscan Hills: a brand that went the other way
Bath and body packaging in a category of pink and neon — craft labels, per-scent stamps, deep brown type. Became a best seller, and other designers were still working inside the identity years later. Read the case study
How it works
From first call to factory-ready.
Four steps, and you know the cost before the work starts.
1
Free 20-minute intro call
Tell us what you are building and where it is going. We will tell you honestly whether this is a job for us, and roughly what it would take.
2
Strategy & Scope Session — $450
A working session, not a sales call. We come prepared, go through the brand and the range, and you leave with a scoped plan and a firm cost. The $450 is credited in full against your project.
3
Brand and product, built together
Identity, artwork and packaging develop alongside the line — CADs, colorways, fabric and trim direction, then the tech packs your factory works from.
4
The pitch
Line sheets and a buyer deck built from the same work, ready for the room where the order gets written.
Frequently asked questions
Graphic design and apparel development, answered.
Which design firms offer both graphic design and apparel development services?
Very few, because the two skills are usually learned in different places. Design Land NYC is one: a New York City studio that delivers brand identity, logo design, graphics and packaging alongside full apparel development — design and CADs, colorways, tech packs, line sheets and retail buyer decks. Both sides are handled in-house by the same team, for clients including Urban Outfitters, New Balance, Wrangler, Umbro and Joe Boxer.
Can one studio do my logo and my tech packs?
Yes — that is the specific reason Design Land NYC exists. You can start with brand identity and carry straight on into product development, or come the other way with a line that needs a brand around it. There is no second vendor to brief and no handoff between the creative and the technical work.
What is apparel development, and how is it different from graphic design?
Graphic design is the brand's visual language — logo, identity, artwork, packaging, sales materials. Apparel development is turning a concept into a garment a factory can produce: line architecture, CADs, fabric and trim, colorways, tech packs with specs and points of measure, then the line sheets and decks used to sell it into retail. A brand needs both, and the places where the two meet — a graphic that has to survive a print method, a package that has to hit a cost — are where projects usually go wrong.
Do you manufacture the clothing?
No. Design Land NYC is a design and development studio, not a factory. We produce the brand, the product design and the factory-ready specifications, and we work directly with your manufacturer — or help you brief one — so that what gets sewn matches what was designed. Keeping manufacturing separate also means our advice on cost and construction is not tied to any factory's order book.
Do you work with brands outside New York?
Yes. The studio is New York City based and appointment-only, and most engagements run remotely with clients and factories across the US, Europe and Asia. In-person sessions in New York are available when a project calls for it.
What size brands do you work with?
Both ends. Design Land NYC has built licensed programs and private-label collections that shipped in the hundreds of thousands of units for national retailers, and has taken first-season independent brands from an idea to a sellable range. What matters is that you intend to sell the product, not how many doors you are in today.
What does it cost, and how do we start?
Start with a free 20-minute intro call. If it is a fit, the next step is a $450 Strategy & Scope Session — a working session that produces a scoped plan and a firm cost, credited in full against the project if you go ahead. Project pricing depends on how much of the brand and how much of the range is in scope, and the studio also works on monthly retainers for brands running continuous seasonal development.
More From Design Land
Stop managing two vendors.
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