Designland NYC — Hang Tag & Label Design

Hang tag & label design,
built to sell before the try-on.

A shopper flips the tag before she checks the fabric. Designland designs hang tags, woven and printed labels, care labels and complete trim packages for apparel brands, and hands them over as factory-ready files your printer and factory can produce without a single guess.

Book a Free 20-Minute CallRead: What Goes on a Hang Tag?
20+
Years of
apparel trims
100M+
Products
produced
500+
Projects
shipped
NYC
Fashion District
studio
Brands we have designed for
Paris Saint-Germain✦Urban Outfitters✦New Balance✦Wrangler✦Umbro✦Joe Boxer✦Aeropostale✦Ed Hardy✦Keith Haring✦Paris Saint-Germain✦Urban Outfitters✦New Balance✦Wrangler✦Umbro✦Joe Boxer✦Aeropostale✦Ed Hardy✦Keith Haring✦

Designland is a New York City studio that designs hang tags, labels and trim packages for clothing brands selling online and into retail.

Packaging often speaks louder than the product, because the shopper sees it first. On the rack, the hang tag is your brand's one chance to introduce itself. In the box, the label is what stays with the garment for its whole life. Most new brands treat both as an afterthought, a logo dropped onto a printer's template the week before production. We design them as a system: hang tag, neck label, care label, pocket label and packaging that all look like the same brand, and all arrive at the factory with the specs to make them right.

What we design

Every trim the shopper touches, designed to work together.

One piece or the full trim package for a new line.

Hang tags
Front and back layouts, shape and die line, stock, finish (foil, emboss, spot gloss) and attachment, with room for the barcode and retailer ticket where your accounts require them.
Woven & printed labels
Neck labels, printed tagless labels, size tabs and brand labels, specified for weave, size, fold and placement so the factory sews them right the first time.
Care & content labels
Fiber content, care instructions, country of origin and RN laid out clearly and consistently across the line. You supply the garment facts; we make them legible and on-brand.
Pocket, loop & detail labels
The small branded touches (pocket loop labels, hem tabs, zipper pulls) that make a basic bottom or tee look like a brand.
Packaging & riders
Boxes, bands, header cards and the printed riders that present folded sets like sleepwear, intimates and socks at retail.
Trim packages
Every trim for a line in one spec document: artwork, dimensions, colors, materials and placement, ready to attach to your tech packs.
Selected trim work

Tags, labels and packaging from our studio.

Spoiled Angel kids sleepwear cloud-shaped hang tags designed by Designland NYC
Spoiled Angel kids' sleepwear: die-cut hang tags
4WBW intimates hang tags with barcode and brand label designed by Designland NYC
4WBW Intimates: hang tags and labels
Spoiled Angel pajama set on hanger with branded hang tag
Spoiled Angel: tag, hanger and print as one brand
4WBW intimates branded box packaging designed by Designland NYC
4WBW Intimates: packaging

See the full projects: Spoiled Angel · 4WBW Intimates · Betty Boop Bath & Body packaging

Why brands work with us

A hang tag is a sales tool. Most are designed like a sticker.

01
Designed by apparel people
Twenty years of trims for department-store, mass and licensed programs. We know what a buyer, a factory and a shopper each need from the same small piece of paper.
02
Factory-ready, not just pretty
Die lines, bleed, stock, finish, Pantone references, label dimensions and placement callouts. Your printer and factory get specs, not a JPEG.
03
One system across the line
Tag, labels, packaging and line sheet share one look, so the brand reads the same on the rack, in the box and in the buyer's appointment.
04
Spend where it shows
We help you decide where foil, embossing or a die-cut earns its cost per unit, and where a clean layout on good stock does the job.
How it works

From first sketch to factory-ready files.

Four steps, and you know the cost before we start.

1
Free 20-minute intro call
Tell us about the line, the retailers you sell to and the trims you need.
2
Scope and quote
A clear list of every piece, the specs we need from you and a fixed price.
3
Design and refine
Concepts for the tag and label system, then rounds of refinement until it is right.
4
Ready for production
Print-ready art and a trim spec sheet for your printer and factory, matched to your tech packs.
Frequently asked questions

Hang tag and label questions, answered.

What should be on a clothing hang tag?
Your logo on the front. On the back: style number, size and color, a barcode or UPC if your retailers require one, room for price, one line of brand story, two or three feature callouts and your website. Fiber content, care and country of origin belong on the sewn-in label. Our guide What Goes on a Hang Tag? has the full checklist.
What is the difference between a hang tag and a label?
A hang tag is attached to the garment for the sale and removed by the customer. A label is sewn or printed into the garment and stays for its life. The tag sells; the label identifies, informs and complies.
Do you print the tags and labels?
No. We design them and deliver production-ready files and specs. You can use your own trim supplier or factory, or we can recommend one.
Can you design to my retailer's ticketing requirements?
Yes. Send us the vendor or ticketing guide and we build the barcode, price area and placement to it from the start.
Can you design a full trim package for a new line?
Yes. Most clients start with the hang tag and neck label and add care labels, detail labels and packaging as one system, delivered alongside tech packs.
How much does hang tag and label design cost?
It depends on how many pieces and how many rounds. We quote a fixed price after a free 20-minute call. See pricing for how we work.
More From Designland
Graphic Design + Apparel DevelopmentLicensed Apparel DesignApparel BrandingLogo Design NYCTech Pack DesignSales Presentation DesignPitch to Retail BuyersFreelance Fashion DesignLine Sheet Design

Your product deserves a tag that sells it.

Tell us what you are making and where it will sell. Twenty minutes, no charge, and a straight answer about what it would take.

Book a Free 20-Minute Call