Website Design · New York City
Website design for fashion and consumer brands.
A site has two audiences: the shopper deciding whether to buy, and the buyer, editor or investor deciding whether to take you seriously. We design for both, built by the same studio that builds your brand, your product and your buyer deck.
Why brands come to us
Most agency sites are built to look good. Yours has to sell.
01
Built for buyers, not only shoppers
Retail buyers check your site before they take the meeting. We build the pages they look for: collection lookbooks, a wholesale page, downloadable line sheets and a clear way to request an appointment.
02
One studio, one brand
Your logo, packaging, hang tags, product graphics and website come from one team, so everything matches. No handing your brand guide to a developer and hoping.
03
The right platform, and it's yours
Shopify, Webflow or Squarespace, chosen for how your brand actually sells. The site lives in your own account, and we show you how to update products, pages and photos yourself.
What we build
From a first brand site to a full storefront.
| Site or page | What it does for you |
|---|---|
| Brand website | Tells your story, shows the product and gives press, buyers and partners a reason to call. |
| E-commerce storefront | Shopify or Squarespace Commerce set up for your catalog: product pages, sizes and colors, shipping, checkout and email capture. |
| Lookbook & collection pages | Seasonal collections presented the way a buyer flips through a line, styled to your brand. |
| Wholesale & buyer page | Line sheet downloads, terms, minimums and an appointment request, so a buyer can say yes fast. |
| Launch & campaign landing pages | One page, one goal: a drop, a pre-order, a trade show or a paid campaign. |
| Search & launch setup | Page titles and descriptions, Google Search Console, analytics and your Google Business Profile, connected on day one. |
Result
Bronx Engineering & Technology Academy
When open houses and school fairs shut down, a Bronx public high school needed families to find it online. We designed and ran its website for five years, along with the social campaigns and neighborhood print that pointed families to it. About 800 applications came in for 172 ninth-grade seats.
Read the case studyBrand work for New Balance · Urban Outfitters · Nordstrom · Wrangler · Joe Boxer · Umbro · Ed Hardy
How a website project runs
Five steps, no surprises.
- Free 20-minute intro callTell us what you sell, who buys it and what your current site is or isn't doing.
- Strategy & Scope Session — $450One hour to map the pages, the content and the goal of the site. The fee is credited toward your project if you book within 30 days.
- DesignSite structure, page layouts and copy direction, presented for your review before anything is built.
- Build & launchWe build in your own Shopify, Webflow or Squarespace account, connect search, analytics and your Google listing, and walk you through editing it yourself.
- After launchRun it yourself, or keep it fresh with Site Care: new collections, product loads and seasonal updates from $500 a month.
What it costs
Three ways to launch.
Brand Site
Squarespace or Webflow. Up to 7 custom-designed pages, copy editing, search and Google setup, and a walkthrough so you can edit it yourself. About 4 weeks.
Storefront · Most popular
Shopify or Squarespace. Everything in Brand Site, plus an online store with your launch collection loaded, a collection lookbook and email capture. About 6 weeks.
Wholesale-Ready
Built on Shopify. Everything in Storefront, plus a buyer page with line sheet downloads and appointment requests, two seasonal lookbooks and a launch landing page. About 8 weeks.
Site Care, from $500/month (3-month minimum): new collections, product loads, seasonal page updates and a monthly health check.
A 50% deposit starts the project, with the balance due at launch. Your platform and exact scope are set in the Strategy & Scope Session, so you know the number before we start.
Book a free intro callQuestions
Website design FAQ
Do you only design websites for fashion brands?
No. Fashion and apparel is our specialty, and we also design for beauty, consumer products, professional services and schools. What our clients have in common is that their website has to sell something.
Which platform do you build on: Shopify, Webflow or Squarespace?
We match the platform to the business. Shopify for brands that sell a lot online, Webflow for sites that need custom design and motion, and Squarespace for brand sites that need to launch fast and stay easy to run. We're a Squarespace Circle Partner, and we recommend the platform in the Strategy & Scope Session, before you commit.
Can I update the site myself after launch?
Yes. The site lives in your account, and we walk you through updating products, pages and photos. If you'd rather not, Site Care covers ongoing updates from $500 a month.
How long does a website take?
About 4 weeks for a Brand Site, 6 for a Storefront and 8 for Wholesale-Ready. Timing depends on how quickly content and photography are ready.
Do you write the copy and handle the photography?
We write or edit the site copy as part of the project. For photography, we can art-direct a shoot, work with your existing images, or create product presentation imagery.
Can you redesign the website I already have?
Yes. We start by reviewing what your current site is doing well and where visitors drop off, and we keep what works.
Will my new site show up on Google?
Every site launches with page titles, descriptions, Search Console and analytics set up, and connected to your Google Business Profile. Ranking takes time, but you start with the groundwork done right.
Where is the studio?
We're a New York City studio working by appointment, and we work with brands across the country by video.
Let's build a site that sells.
Twenty minutes, no cost, no pitch deck required. Tell us what you sell and we'll tell you what your site should do.