Game Time Active: Website Design for a Wholesale Activewear Brand

Game Time Active (gametimeactive.com) makes performance activewear for the whole family: men's, women's, Big Men's, Plus, boys and girls. The brand sells wholesale to national off-price retail chains, so its website has one main job: give a retail buyer a reason to take the meeting.

Client & scope

A full website redesign for a wholesale apparel brand: brand presentation, homepage, collection pages, a retail partners page, an online showroom and buyer request forms.

The problem

Buyers check a brand's site before they reply. Game Time's site had thin and blank pages, links that sent visitors to the wrong place, missing search descriptions, and no clear next step for a buyer who wanted to see the line.

What we did

We rebuilt the site around how retail buyers shop. A new logo lockup and type system. Lifestyle imagery that shows every customer the brand dresses, from Big Men's to Plus to kids. Buyer-first copy: "Built in our own factories. Built for the whole family." A retail partners page, an online showroom and line sheet request forms, so a buyer can ask for the line in one click. Search titles and descriptions on every page, and a homepage that loads 60% lighter.

What happened

The site now works as the brand's front door for buyers: one link that shows the whole family line on desktop, phone and watch, with a clear way to request showroom access.

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