Can you build a tech pack from a sketch, photo, or existing garment?

Yes. We regularly work from rough sketches, reference photos, mood boards, or a physical sample you want to reproduce or modify. We draw the technical flats and write the full spec from there.

How much do tech pack design services cost, and how fast?

Pricing depends on the number of styles and complexity. The $250 kickoff scopes your line precisely and applies as a credit toward the work. Single styles typically turn around in days, full collections in weeks.

Design Land NYC — Logo Design Agency in New York City

A logo you can
build a business around.

Your logo is the first thing people meet and the last thing they forget. Design Land builds distinctive, ownable brand marks — not trendy templates — built to hold up everywhere your brand shows up: storefront, hang tag, app icon, and the investor deck.

Get a Custom Quote See Our Work

20+

Years designing
brands & logos

500+

Projects
shipped

NYC

Based &
worldwide

4.8★

Google
rating

Brands we’ve designed and built for

Wrangler✦ Aeropostale✦ Joe Boxer✦ Umbro✦ New Balance✦ Ed Hardy✦ Urban Outfitters✦ Wrangler✦ Aeropostale✦ Joe Boxer✦ Umbro✦ New Balance✦ Ed Hardy✦ Urban Outfitters✦

A logo that looks like everyone else’s is just decoration.

Most forgettable logos are not talent failures — they are template failures. A mark that looks like everyone else’s disappears on the shelf, in the feed, and in the pitch room. Design Land has spent 20+ years designing the brands behind Wrangler, Aeropostale, Joe Boxer, and Umbro — marks that survive storefronts, hang tags, app icons, and investor decks. The result is a logo you can build a business around.

What You Get

A mark, plus the system around it.

Everything your brand needs to show up consistently — from first concept to final files.

Primary logo & responsive marks

A primary logo plus secondary marks and a responsive icon set — so your brand works at every size, from a favicon to a storefront sign.

Color palette & typography system

A palette and type pairing that turn your logo into a system, not a one-off — specified for both print and digital.

Production-ready files

Files for print, web, signage, and apparel — AI, EPS, SVG, PNG, and PDF — organized and ready to hand to any vendor.

Clear usage guidelines

Simple rules for spacing, sizing, color, and placement — so your brand stays consistent as your team and vendors grow.

Why Brands Trust Our Logos

Specs written by people who’ve built brands at scale.

✦

Senior design only

No junior handoffs, no clip-art shortcuts — every project gets senior design from first concept to final files.

✦

Proven across 500+ projects

The same standards behind work for Urban Outfitters, New Balance, and Joe Boxer — across fashion, retail, and culture.

✦

Built for real life

We design for how brands actually live: apparel, packaging, digital, and the pitch room — so the mark holds up everywhere.

How It Works

From kickoff to final files.

Come with a business, a name, or just an idea — we will design the rest.

STEP 01

Strategy & scope

We start with a $450 Strategy & Scope Session — credited toward your project — to align on your goals, audience, and everywhere the logo needs to live.

STEP 02

Concepts & refinement

We present a few distinct concepts — never 50 throwaway options — then refine the chosen direction together.

STEP 03

Hand off & support

You get final files, an icon set, and brand guidelines ready to use everywhere — plus support as you roll the mark out.

Frequently Asked Questions

Logo design, answered.

How much does a logo cost?

A tech pack is the technical blueprint a factory uses to build your garment. Ours include technical flats, construction details, points of measure, grading notes, bill of materials, colorway sheets with Pantone callouts, trim and label specs, and any print or embroidery production art — everything needed to quote and produce accurately.

How long does a logo project take?

Most logo projects run about 2–4 weeks, depending on scope and revision rounds.

What format do you deliver in?

Editable source files plus production-ready formats — AI, EPS, SVG, PNG, and PDF — organized for print, web, signage, and apparel.

Do I own the logo?

Yes. You receive full rights and all production files on completion — the mark is entirely yours.

Can you also design my brand identity, apparel, or pitch deck?

Yes — that is our home turf. Many clients start with tech packs and grow into apparel graphics, brand identity, line sheets, and the sales presentations that get the line in front of buyers.

Ready for a logo you can build a brand around?

Tell us about your business and where your brand needs to show up. We will come back with a custom quote and a timeline.

Get a Custom Quote