Originally, Tuscan Hills was a limited bath collection of 2-3 bath sets whose packaging resembled olive oil canned products & bottles that you would see on a typical grocery store shelf.

After studying the market at the time, we noticed that almost all bath products were Victoria Secret pink and Bath & Body Works, fruity, neon & bubbly. So we decided to go the other way.

We stayed true to the name of the brand: Tuscan Hills. We re-branded while having the romantic town of Tuscany in mind by focusing on earthy tones and natural elements that make you feel relaxed and at home. With the use of craft paper labeling + individual stamps that showed the scent as if it was a parfumerie in deep brown fonts, Tuscan Hills body collection grew enormously and was a best seller among other bath collections.

The identity and packaging that was created by Design Land NYC, was continued to be used by other designers many years after and has undergone a few necessary color updates of pastel mint or pastel pink colors as per market trends.

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Fun fact: “I knew this project was a hit when I received a Tuscan Hills Deluxe bath set for Christmas from a friend who had no idea that I had designed it many years ago. It put a smile on my face!” Lori